I spent years learning to perform under the lights.
Now I help brands do the same.
Our CEO - Jonathan
Jonathan Odom played football at the University of Florida, where he learned what it means to perform when the lights come on and the moment doesn't wait for you to be ready. After his playing days, he carried that same mentality into a new arena — building a following of over 200k followers across his own social platforms.
Along the way, Jonathan partnered with brands like Nespresso, BioSteel, Reign Energy, Chegg, Raising Canes, Krystal Burger, McDonald's and many more — experience that showed him exactly what makes content perform, and exactly where brands and creators sometimes get it wrong.
That experience became Grovemark Media: a social media marketing agency based in Tampa, FL, built to manage brands' social presence with real strategy — not guesswork.
Content Strategist - Carlee
Carlee leads content strategy at Grovemark Media, with a focus on short-form aesthetic content and photography. She has a natural eye for what makes content feel polished and scroll-stopping — the kind of visual detail that turns a good post into one people actually stop for.
Where the rest of Grovemark focuses on strategy and growth, Carlee makes sure everything we produce actually looks the part — bringing a photographer's instinct for composition, light, and aesthetic consistency to every piece of content we put out.
What Sets Us Apart
Built by a creator, not a consultant
Most agencies only study what performs on social media. Jonathan built a 200K+ following and ran his own brand deals before founding Grovemark — every strategy comes from real experience, not theory.
Strategy first, content second
We don't just post and hope. Every package starts with “The Playbook”. We do a full analyzation on your current social media presence and make a game plan on how to optimize it.
We've sat on both sides of the table
From negotiating our own brand partnerships to producing content for them, and everything in between. We know exactly what content performs for brands to help reach whatever their goals may be.